Job Description
The Marketing and Campaign Coordinator plays a key role in promoting Journey21’s mission, programs, and impact through strategic development and donations, communication and outreach efforts. This position will execute marketing plans , capital campaign coordination/administration, social media, content creation, and branding to engage stakeholders, attract donors, and increase community awareness. Execute marketing strategies aligned to advance Journey21’s mission and goals.
Key Responsibilities:
1 . Content Creation & Communications
- Write press releases, media pitches, and talking points for public relations efforts.
- Communications plans - Create a crisis communication plan, etc.
- Create compelling content for websites, newsletters, social media, blogs, and print materials.
- Grant storytelling initiatives to highlight program success and donor impact .
2 . Website & Digital Marketing
- Oversee website updates and ensure content is current and engaging.
- Digital Email Campaigns - Biweekly Eblasts, driving qualified inquiries, enrollment, and support
- Create and monitor Dashboard/Metrics
3 . Social Media
- Manage all social media accounts. (Facebook, Instagram, LinkedIn, X, etc.)
- Create and manage an Editorial Calendar - content planning, posting, and engagement results.
- Monitor social media trends and analytics to optimize outreach strategies.
- Build a wareness , trust, d rive e ngagement and a ction from k ey a udiences
4 . Event Coordination / Management
- Major Event Coordination and Support
- Lead event committees (golf and gala) – Schedule meetings, take notes, ensure follow-up.
- Golf Outing – all on-line and printed materials, including Design Work
- Gala – all on-line and printed material, including Design Work
- Event Flyers – Chili Fest, Partnership Fair, Ability Showcase, CORE, etc.
- Manage Event software (Trellis) and landing pages for all events, outings and clubs.
- Goal : Increase our engagement level of active participants for CORE by 10%in 2026 .
- Design and execute marketing plans for fundraising events and community programs.
5 . Brand Management
- Maintain brand consistency across all marketing materials, digital platforms, and communications.
- Collaborate with leadership to enhance visibility and positioning within the community.
6. Promotion & Community Outreach
- Develop promotional materials such as flyers, brochures, forms and event signage.
- Newsletters
- Quarterly Newsletter for CEO
- M onthly Newsletter for Enrichment Center Director
- Monthly Newsletter for CORE & Volunteer Program
- Foster relationships with community partners, media outlets, and sponsors to expand outreach efforts.
- Assist in managing Volunteer Program
- Website Applications
- Letter of Application Receipt and Welcome Letter /Packet
7 . Fundraising & Donor Engagement Support
- Annual Impact Report
- Collaborate with the development team to create donor stewardship materials.
- Assist in the marketing and promotion of fundraising campaigns, annual appeals, and donor recognition efforts.
- Capital Campaign support:
- A dministrative and back-off ice management of donor information .
- D evelop email marketing campaigns to engage supporters and promote events.
- Donor Appreciation/Fund Development process ownership
- Coordinate mailings – mail merge/send letters.
- Write thank you template letters.
- Create and execute from Donor/Grant Appreciation Matrix plan.
8 . Analytics & Reporting
- Donor and Volunteer Database Management
- Data entry into Blackbaud – Raiser’s Edge
- Scrub current databases for accuracy/duplication - annual appeal for accurate information.
- Database m anage ment of Gala, Golf Outing and all events
- Data Analytics
- Review all data points needed.
- Create reports, analytics, and information.
- Track and analyze marketing performance metrics, including website traffic, social media engagement, and email open rates.
- Provide insights and recommendations to improve outreach effectiveness.
- Prepare reports for leadership and board members on marketing impact.
Preferred Qualifications & Skills:
- Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
- Experience in nonprofit marketing, digital marketing, and community outreach.\
- Strong writing, editing and storytelling skills.
- Proficiency in database management and CRM programs.
- Proficiency in social media management, email marketing platforms, and website content management systems.
- Graphic design experience (Canva, Adobe Creative Suite , specifically In-Design ) is a plus.
- Ability to manage multiple projects and meet deadlines and work in a fast-paced environment.
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