Job Description
DESCRIPTION
Zappos is seeking an experienced Email Marketing Manager to drive the execution of sophisticated lifecycle marketing strategies across our email and push notification channels. Reporting to the Head of Lifecycle Marketing, this role sits at the intersection of data-driven marketing and creative storytelling, playing a crucial role in our customer engagement initiatives. The ideal candidate will bring both technical expertise and marketing acumen to execute personalized campaigns that drive revenue growth and customer lifetime value.
The role is 100% onsite in office (Madison, WI or New York).
This role requires a strategic thinker who can translate high-level objectives into actionable marketing programs while maintaining a strong attention to detail in day-to-day execution. You'll work closely with cross-functional partners to implement customer journey automation, support mobile app growth initiatives, and continuously optimize performance through data-driven testing and analysis. As we continue to evolve our marketing capabilities, you'll be instrumental in implementing new personalization strategies and technical solutions that enhance the customer experience.
Key job responsibilities
Own end-to-end campaign management including planning, content development, QA, deployment, and performance analysis
Execute comprehensive email and push notification strategies aligned with broader lifecycle marketing goals
Drive personalization and segmentation initiatives in partnership with the CRM team
Monitor and optimize key performance metrics across email and push notification channels
Conduct rigorous A/B testing to improve engagement metrics and provide data-driven recommendations
Support mobile app growth initiatives through integrated email marketing campaigns
Partner with Creative, Product, and Tech teams to implement new campaign capabilities
Maintain campaign calendars and coordinate with cross-functional stakeholders
Ensure compliance with email marketing best practices and regulations
Analyze customer behavior data to identify opportunities for program optimization
Contribute to strategic planning and goal-setting for lifecycle marketing channels
Create and maintain documentation for processes, best practices, and technical requirements
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Bachelor's degree or equivalent
Job Tags
Full time, Internship, Work at office,